3 Tips to Get Your Local Business Started with Geofencing

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Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips to help you create and maintain an effective strategy for your business.

Know Your Target Client

Geofencing is designed to target a certain geographic area; therefore, you should know who your target client is and where they spend their time. Your goal is to get the right information in front of the right audience at the right time. Typical smartphone users are checking their phones 150 times per day. By understanding how your client shops and uses their mobile phone, you can send them more relevant content and get more out of your geofencing campaign.

Start With One GeoFence

Rather than establishing a geofence around your business, your parking lot, and the shop across the street, start with creating one large geofence encompassing all three areas. This way, you won’t let potential customers fall through the cracks.

When you begin geofencing for the first time, start with creating a geofence around your business and track the results. Once you’ve placed your first geofence, you may want to start expanding to other locations. You can even think a little outside of the box by placing geofences near your competitors or complementary businesses.

If you have multiple geofence locations, providing customized messages for each location is key. If you have more than one location for your business, you wouldn’t want to send someone a message saying you are hosting an event and have them show up to the wrong location.

Keep Messages Simple & To-The-Point

Geofence messages need to be short and concise. Typically, you are given roughly 100 characters per message which means that your messages don’t need to be too detailed. Simply provide the main message you wish to get across. However, it is not very enticing for customers to receive a message that is just a statement. Include a call to action in your message to encourage clients to tap here for more. This gives them a reason to learn more about your business. Remember that consumers can enter your geofence at any time, even when you do not have an event or promotion. You should always plan ahead and have a generic message during these times so that you are constantly reaching out and making your business known to potential customers.

Sales Follow-Up Struggles and How to Solve Them

How good are you at following up after you’ve made that initial sales contact? Follow-up isn’t easy it can be nerve-wracking to think that you’re bugging someone, and you don’t want to ruin that great feeling that comes after you’ve sent out the first touch contact.

But sales follow-up is essential for any growing business that wants to succeed. According to a comprehensive, multi-year study, the chance of making contact with your prospect jumps up to 90 percent if you make 6 attempts at outreach compared to under 40 percent on the first try.

Here are some common issues that businesses face with sales follow-up, and how to solve them:

1. You give up too early

Are you actually reaching the contacts in your database? The goal is to close sales, not to dial numbers, so if you are reaching voicemail too often, you’re missing out on some big opportunities.

Always, always make at least 6 attempts to call a contact. Despite the statistic from the study above, about 40 percent of sales reps give up after just one call.

2. You don’t respond quick enough

Sometimes, follow-up is all about speed. According to Harvard Business Review, nearly half of companies took more than 24 hours to respond to an online lead or didn’t even respond at all.

If you have had contact with a lead, or if a lead comes in via an inbound channel, be sure to follow up as quickly as possible. The ideal time? Within one hour. If you can’t manage that, within 24 hours is acceptable (but might cost you down the line).

3. You use a generic template

Non-personalized outreach is a big problem for sales teams, especially as they scale. It is difficult to personalize when you’re contacting dozens or hundreds of prospects each day.

Try to incorporate social selling into your sales follow-up by leveraging information about your contacts’ social media presence. This can be made part of an automation process so you’re not stuck manually clicking through tweets, and it can go a long way in adding that personal touch.

4. You’re disorganized

Not sure when you last followed-up with that lukewarm lead? Lost count of the number of times you reached out to a hot new account? Disorganization is the bane of any sales department, because it means missed opportunities, not to mention internal stress and confusion.

Create a calendar of reminders for when to follow up with each lead. And go one step further, by inviting your entire sales team to see everyone else’s calendar. This way, there will be no missed follow-ups and no duplication of efforts.

Following up with a lead is difficult, but by being persistent and offering value, you’re bound to see higher response rates than if you just drop a lead after that first touch.